I'm always irritated when insurance companies try to play on emotions and push urgency. This is almost entirely absent here: https://www.globelink.eu looks quite calm and businesslike, and that suddenly boosts trust. It feels like it's designed for people who want to calmly check out the details themselves, rather than "buy on impulse." Ultimately, you read and think more about the actual benefits than the marketing. How do you usually judge the reliability of an insurance service before your first trip?