With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.
The Basics of Affiliate Marketing
They create content, such as slot reviews or strategy guides, designed to attract potential gamblers to their website.
The casino essentially outsources its marketing efforts to thousands of independent websites around the world.
- It is a completely performance-based marketing structure
- Affiliates assume the cost of building websites and driving SEO traffic
- Both parties benefit: the casino gets players, the affiliate gets paid
How Affiliates Get Paid
The most common and lucrative payment structure in the industry is the Revenue Share, or "RevShare" model.
If an affiliate refers a "whale" who loses thousands every month, the affiliate makes a massive, continuous profit.
The CPA Payment Structure
The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.
This model is preferred by affiliates who need immediate cash flow rather than waiting for long-term player losses.
| Structure | Long-Term Potential | Immediate Cash Flow |
|---|---|---|
| Hybrid (CPA + RevShare) | Excellent | Good |
| Pure RevShare | Massive | Very Poor |
While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.
