You recently found this brand and the shirts in particular were eye-catching? Makes sense. They're one of the more accessible avenues in a formidable-looking label from the outside. There are two points that need to be separated out here. Bullshit conversation: The necessary, real-world discussion new fans should have before getting into everything without any background information. And not yet fans of this brand, people who want to know more but don't yet know the design language that makes it so different from all the others. Collect those, and you have a good place to begin work that you might want to do before your first purchase or judgment.
Shirts make a great way for new fans to get into the sport
For the new person to a brand, it's easy to become overwhelmed by the runway components, as they're not always wearable. Shirts start at a more rick owens level. Retain the same design language of drape, asymmetry and restraint, but make it easier to imagine as a form that can be worn on a daily basis. New fans who begin with this level will develop a more solid base of knowledge about the brand before exploring more daring, unique items later on.
As a new fan, you will be amazed by what you see on the Silhouette
The first thing that catches the eye, typically seconds after a close look at a shape, is the shape itself. Asymmetric hems. Dropped shoulders. A floppy, non-sleek hangers that most of the other brands you've tried are familiar with. When a new fan is introduced, they often explain that there was at first a moment of confusion, and they thought that this is how the shirt is supposed to look, or something is wrong with the way it's made. Nothing's off. Here is the real design, the one that is not a coincidence.
As a new fan, it is important to be familiar with the Color Choices
A dark grey, black, and dust (occasionally) palette — a surprising color choice for new buyers who are fans of the brand's more adventurous color offerings elsewhere. The restraint is not a restriction; it's a choice that enables the silhouette to be the focal point of the image rather than relying on color. Those who make this clear from the beginning of the game will not get frustrated by what they perceive as fewer colors to choose from during the seasons than other brands with large seasonal selections each year.
Excessive sizing is causing a lot of new fans to be confused, and that is quite understandable
Typical sizing expectations don't apply to this brand's shirts and new fans might be let down with their first shirt, which is ill-fitting. The oversized, draped cut is no accident, but rather part of the design. Real measurements of the garments instead of a familiar size label will help clear up the majority of the confusion new fans have during that first order.
What Does Fabric Quality Say About a New Fan
On the surface, fabric weight and quality indicate a lot about the difference this brand makes over the typical fast fashion option. It is an indicator of how well the material will retain its shape when repeatedly worn, rather than thinning out or losing its structure in a few months. People who are new to the scene and used to purchasing cheaper options may feel this difference almost the first day they physically hold the product instead of just a picture online.
New fans, here are some tips for your first game.New fans, here are some tips on playing your first game
It's better to go with a more basic, yet functional shirt than a standout statement shirt for someone who is just getting comfortable with the brand's design style. The simple silhouette and core colourway provides room to truly experiment with the piece and truly understand what it's about before moving onto something more experimental later. Sometimes new fans will rush towards the most bold, the most unconventional and will end up being overwhelmed but not really appreciating what they have bought.
Some of the most frequent errors made by new fans early on
Many new fans have the wrong size for their first purchase simply because they aren't paying attention to the correct measurements, but they're just going by their old habits. The shirt is designed to shrink or distort if it is not treated in a manner similar to that of any other cotton shirt, and proper care information is not followed. The number one mistake new fans make before they have a chance to learn the brand's real milkshake-isms is buying based solely on the runway photos, and not knowing how the drape will look on a human body versus a model standing on a pedestal.
Explaining the history of the brand is a great way to connect with new fans
Some understanding of the brand's decades-long strategy helps newcomers to the brand to understand why the shirts are the way they are, not as a deviation from the rest of the store. This is no seasonal brand parroting its next fad or re-inventing itself over and over again to keep up. This kind of restrained and non-conforming style has been continued for years and that is why today's shirt is not very different from ones made 10 years ago. That context helps explain what may be confusing at first, and then make sense of the situation when new fans are familiar with the bigger picture.
Why Patience Pays Off for New Fans
For the most part, most new fans will find the learning curve of the design language, as well as the adjustment to wearing something this different, to be rather short. Often times people will not return a first time item because they are unsure, only to come back and appreciate it when it becomes more comfortable than strange. Those early fans who ignore that haze, move past it and persist will be some of those fans who stick around for the long haul and continue to wear the brand.The talking with more experienced owners, both online and in person, also helps a lot along that learning curve as compared to doing it all by yourself by trial and error.
Start Your Journey With Confidence
Choose a basic silhouette with a basic colour from your favourite brand or retailer as your first unless you've already measured the size of every product on their website so you can be sure of what you're buying. Check out some reviews from other new fans that have been through the ringer. So now is the time to take that first step and shirt talk no longer becomes a translation game and starts to make sense from first-hand experience.