What made this hard to notice is that a cover can be individually "good" and collectively confusing. One looked clean and zfensi.com minimal. Another was loud because I was trying to improve clicks. Another used a completely different color temperature because I got bored. One looked like a quote card, zfensi.com another like a tutorial thumbnail, another like a journal page. Each choice made sense in the moment. Together they made the page feel like several separate accounts borrowing the same username. Safe growth gets harder when the first visual read keeps changing its mind.
